
Introduction
Azusa is an 8.9 square mile city located in the northeastern portion of Los Angeles County at the base of the San Gabriel Mountains. Like the other cities along the Foothill Retail Corridor, there is a gentle slope from south to north heading toward the mountains.
The city was incorporated December 29, 1898. The source of the name Azusa probably derives from the Tongva name Asuksagna, but the legend is that it means “everything from A to Z in the USA.”
California State Route 39 (aka, Azusa Avenue) runs north and south from the southern end of the city deep into the San Gabriel Mountains and into Angeles National Forest, which makes Azusa a very well traversed city for people seeking recreation in the mountains. This is a beautiful benefit to Azusa, but it also limits Azusa’s expansion north because the San Gabriel Mountains line the north border of Azusa. So although Azusa is urban, it takes only a few minutes to feel completely secluded in nature. Alosta Avenue and Foothill Boulevard run east and west through the city. Although decommissioned now, Foothill Boulevard was at one time better known as Route 66, America’s Highway.
Economic Forces
Azusa has many large employers from manufacturing plants to large academic institutions. As seen in Table 1, 13 of the top 18 employers in the city of Azusa are manufacturing. The government and educational services are also heavily prevalent in Azusa.
Table 1: Azusa - Largest Employers
| Business Name | Type | Number of Employees |
| Azusa Unified School District | Education | 1,600 |
| Northrop Grumman | Manufacturer | 1,100 |
| Azusa Pacific University | Education | 900 |
| Monrovia Nursery | Agriculture | 700 |
| City of Azusa | Government | 522 |
| Costco | General Consumer Goods | 311 |
| Berger Bros. | Manufacturer | 300 |
| Pacific Precision Metals | Manufacturer | 250 |
| Target | General Consumer Goods | 225 |
| Tru Wood Prducts | Manufacturer | 160 |
| Wynn Oil Company | Manufacturer | 150 |
| Rain Bird | Manufacturer | 132 |
| California Amforge | Manufacturer | 106 |
| Vulcan | Manufacturer | 100 |
| Naked Juice | Manufacturer | 75 |
| Morris National Candy | Manufacturer | 70 |
| Physician's Formula | Manufacturer | 70 |
| Trek Industries | Manufacturer | 37 |
| Heppner Hardwood | Manufacturer | 63 |
Source: Azusa Chamber of Commerce

Although manufacturing has the most companies employing people, educational services and health care and social assistance have the highest percentage of employment (19.8%) in the city (Table 2).
Table 2: Azusa Industry Profiles
| INDUSTRY | Estimated # Employees | Percent |
| Civilian employed population 16 years and over | 22,869 | 100% |
| Agriculture, forestry, fishing and hunting, and mining | 337 | 1.5% |
| Construction | 1,839 | 8.0% |
| Manufacturing | 3,277 | 14.3% |
| Wholesale trade | 873 | 3.8% |
| Retail trade | 2,512 | 11.0% |
| Transportation and warehousing, and utilities | 958 | 4.2% |
| Information | 484 | 2.1% |
| Finance and insurance, and real estate and rental and leasing | 1,439 | 6.3% |
| Professional, scientific, and management, and administrative and waste management services | 2,414 | 10.6% |
| Educational services, and health care and social assistance | 4,538 | 19.8% |
| Arts, entertainment, and recreation, and accommodation, and food services | 2,251 | 9.8% |
| Other services, except public administration | 1,185 | 5.2% |
| Public administration | 762 | 3.3% |
Source: U.S. Census Bureau, State and County QuickFacts, 2006-2008
Education
Azusa has multiple educational institutions. The Azusa Unified School District offers public schooling for children grades K-12. It consists of 11 elementary schools, 3 middle schools and 3 high schools. Azusa also has a Catholic elementary school (K-8), St. Frances of Rome School, as well as a Christian Elementary School, Light and Life School. Azusa Pacific University is a four year Christian University with over 10,200 students, faculty and staff. Immediately adjacent to Azusa Pacific University to the north is Citrus College, a community college located in Glendora, with over 11,000 students, faculty, and staff.

Table 3: Azusa Educational Attainment
| Education Level | Estimate | Percent |
| Population 25 years and over | 26,039 | 100% |
| Less than 9th grade | 3,545 | 13.6% |
| 9th to 12th grade, no diploma | 3,158 | 12.1% |
| High school graduate (includes equivalency) | 7,700 | 29.6% |
| Some college, no degree | 5,591 | 21.5% |
| Associate's degree | 1,865 | 7.2% |
| Bachelor's degree | 2,663 | 10.2% |
| Graduate or professional degree | 1,517 | 5.8% |
Source: U.S. Census Bureau, State and County QuickFacts, 2006-2008
Transportation
When it comes to transportation Azusa has many accessible transport systems, and there are plans to improve. Interstate 210 (aka, the “Foothill Freeway”) runs east and west through the middle of the city. The city is also very close to both the 57 and 605 freeways (both less than 5 miles depending on what part of the city you are in). Azusa is also serviced by multiple bus routes with service provided by both the Metropolitan Transit Authority (“MTA”) and Foothill Transit.
Table 4: Azusa Commuter Profile
| Commute Type | Estimate | Percent |
| Workers 16 years and over | 22,241 | 100% |
| Car, truck, or van -- drove alone | 16,008 | 72.0% |
| Car, truck, or van -- carpooled | 3,730 | 16.8% |
| Public transportation (excluding taxicab) | 1,000 | 4.5% |
| Walked | 683 | 3.1% |
| Other means | 584 | 2.6% |
| Worked at home | 236 | 1.1% |
| Mean travel time to work (minutes) | 28.2 | (X) |
Source: U.S. Census Bureau, State and County QuickFacts, 2006-2008
In addition, the construction has begun on the Metro Gold Line Foothill Extension from Pasadena to Azusa. This extension will add two stops in Azusa, which will connect Azusa with light rail to downtown Los Angeles. One of the stops will be across from the new Target at North Azusa Canyon Road just above Foothill Boulevard, the other will be at North Citrus Avenue and near West Foothill Boulevard. Eventually the Gold Line will connect to Ontario Airport.
An image depicting the Gold Line from downtown L.A. to Azusa is shown in Figure 1.
FIGURE 1

Source: Metro Goldline Foothill Extension Construction Authority
Environmental Forces
As indicated earlier, Azusa is located at the base of the San Gabriel Mountains to the north, and the western boundary of Azusa is the San Gabriel River. These natural boundaries and the fact that the city is bordered by the cities of Glendora on the east, Duarte and Irwindale to the west and southwest, and Covina to the south, make future retail development in the city limited to redevelopment of existing properties.
Azusa has a similar climate to all cities along the Foothill Retail Corridor. On average July and August are the two highest months with average highs reaching 89 degrees, and February is the rainiest month. December is the coolest month with an average low of 41 degrees.
Demographics
Azusa is a city of 46,672 people and continues to grow. In Table 5 the social forces of Azusa are illustrated, as well as the data for Los Angeles County in order to give a sense of comparison to how Azusa compares to the rest of the county. The city has a young population, which may be due in large part because of Azusa Pacific University. As seen in Table 5 the homeownership rate is 52% and the people per household is 3.41. People below the poverty rate are about 2.5% higher in Azusa than the average in Los Angeles County. Median household income is just over $53,000 per year.
Table 5: Azusa Demographic Profile
| Azusa | LA County |
| Population, 2009 estimate | 46,672 | 9,848,011 |
| Population, 2000 | 44,712 | 9,519,331 |
| Persons under 5 years old, percent, 2006-2008 | 9.3% | 7.4% |
| Persons 65 years old and over, percent, 2006-2008 | 6.7% | 10.6% |
| Median age (years), 2006-2008 | 28.8 | 34.5 |
| Female persons, percent, 2006-2008 | 48.8% | 50.4% |
| Housing units, 2006-2008 | 13,491 | 3,390,793 |
| Homeownership rate, 2006-2008 | 52.1% | 48.9% |
| Median value of owner-occupied housing units, 2006-2008 | $430,600 | $564,900 |
| Persons per household, 2006-2008 | 3.42 | 3.22 |
| Median household income, 2006-2008 | $53,150 | $55,452 |
| Per capita money income, 2006-2008 | $19,516 | $27,264 |
| Persons below poverty, percent, 2006-2008 | 14.9% | 12.2% |
Source: U.S. Census Bureau, State and County QuickFacts, 2006-2008
Redevelopment
The Redevelopment Agency of the City of Azusa put together a five year implementation plan in 2009 for the period beginning in 2010 and finishing in 2014. Following are summaries for the various redevelopment districts.
Downtown North: Complete Disposition and Development Agreement with developer and assist in recruitment of retail and restaurant uses.
Block 36 Development: Complete planning process for Block 36 improvements and finalize Disposition and Development Agreement with developer. Block 36 is located at the southeast corner of Azusa and Foothill and is show in the picture below.

Block 37 Development: Continue to provide recruitment and retention assistance to businesses.
Arrow & Azusa: Reevaluate development opportunities as economic conditions improve and solicit developer and tenant interest.
Costco East: Work with Costco, Northrop, S&S Foods and other surrounding businesses to develop economic strategy for expansion project.
Enterprise Site Reuse: Evaluate the acquisition and reuse potential of the site on Azusa Avenue (south of the 210 Freeway) and consolidation with existing Agency property.
D-Club Site Reuse: Evaluate development opportunities as economic conditions improve and solicit developer and tenant interest.
Foothill & Dalton Mixed Use: As economic conditions improve, work with developer to proceed with entitled improvements.
Capital Improvements: During the next five years, the Agency will assist in the funding of selected capital projects and public improvements such as the Block 37 parking structure at 6th Street and San Gabriel and the Gold Line parking structure.
Retail Forces
Potential retail expenditures for residents of Azusa (Table 6) comes from a 2008 study done by the U.S. Department of Labor. In this particular table, it assumes the average median household income in Azusa is $39,191 therefore the income bracket of $30,000-$39,999 is used. To get the average annual expenditures the total number of households in Azusa was multiplied by household expenditure in this bracket.
Table 6: Azusa Retail Expenditures
| Expenditure Category | Household Income % | Household Expenditure | Citywide Aggregate Expenditure Potential |
| Food at home | 8.8% | $3,449 | $42,914,823 |
| Food away from home | 5.6% | $2,195 | $27,384,951 |
| Alcoholic beverages | 0.9% | $353 | $4,350,617 |
| Housekeeping supplies | 1.4% | $549 | $6,955,355 |
| Furnishings | 3.3% | $1,293 | $16,078,979 |
| Apparel and services | 4.4% | $1,724 | $21,161,739 |
| Vehicle purchases | 9.5% | $7,917 | $98,177,514 |
| Gas and oil | 3.8% | $1,488 | $18,430,283 |
| Other vehicle expenses | 6.2% | $2,438 | $30,200,885 |
| Entertainment | 5.1% | $1,999 | $24,526,779 |
| Personal care | 1.3% | $509 | $6,364,009 |
| Reading | 0.3% | $118 | $1,478,365 |
| Tobacco | 0.9% | $353 | $4,547,732 |
| Miscellaneous | 1.6% | $327 | $7,673,418 |
| Non-retail expenditures | 46.2% | $18,106 | $225,585,669 |
| Total Expenditure Potential | 100.0% | $39,191 | $487,199,950 |
| Total Retail Expenditure Potential | 53.8% | $21,085 | $261,614,281 |
Sources: U.S. Department of Labor, Consumer Expenditures, 2008; Strother, Stuart, Economic Development in Azusa, 2008
Table 7 illustrates the retail trade that is going on in Azusa. The information comes from the U.S. Census Bureau Economic Census of 2007. Looking at the 2002 economic census, there have been positive increases in retail trade in the five years in between. The number of establishments increased from 87 to 96, and total sales volume increased from $337,056,000 (2002) to $426,971,00 (2007).
Table 7: Azusa Retail Expenditures by NAICS Code
| NAICS Code | Description | # of Establishments | Sales (x 1,000) |
| 44-45 | Retail Trade | 96 | $426,971 |
| 441 | Motor vehicle and part dealers | 15 | $29,518 |
| 4413 | Automotive parts, accessories & tire stores | 11 | $24,840 |
| 442 | Furniture & home furnishings stores | 2 | D |
| 443 | Electronics & appliance stores | 5 | D |
| 444 | Building material & garden equipment | 5 | D |
| 445 | Food & beverage stores | 23 | $47,725 |
| 446 | Health & personal care stores | 7 | $19,237 |
| 447 | Gasoline stations | 13 | $66,478 |
| 448 | Clothing & clothing accessories stores | 9 | D |
| 451 | Sporting goods, hobby, book & music stores | 3 | D |
| 452 | General merchandise stores | 4 | D |
| 453 | Miscellaneous store retailers | 4 | D |
| 454 | Nonstore retailers | 6 | D |
Source: U.S Census Bureau, Economic Census, 2007 (D= Withheld to avoid disclosing data for individual companies; data are included in higher level totals)
Azusa Retail Real Estate
Location - Most of Azusa’s retail properties are located along Foothill Boulevard (which becomes Alosta just west of Citrus Avenue), Azusa Avenue, Arrow Highway and Citrus Avenue. These are the main thoroughfares in the city, and consequently have the highest traffic counts. There are also smaller retail properties on Gladstone.
Inventory – There is approximately 1.3 million square feet of retail space in the city of Azusa ranging from single tenant net leased properties and unanchored strip centers to the largest retail property, Citrus Crossing, a power center located across the street from Azusa Pacific University. Citrus Crossing and APU together have caused the intersection of Citrus Avenue and Alosta Avenue (Route 66) to become the retail epicenter of the city. The total inventory of 1.3 million square feet does not include automotive use, gas stations,
Construction – There has been virtually no new construction in the city in the last five years, other than the 190,000 square foot Target which opened in October 2010. Citrus Crossing was a major redevelopment project by Trachman Indevco, which took a very tired shopping center and turned it into the retail hub of the city.
Vacancy – The historical vacancy rate in the last five years for Azusa has ranged from a low of 2% in the second quarter of 2007 to a high of 8% in third quarter 2009. The current rate is about 4%, with most of the vacancy occurring in older class C properties. The addition of the new Target with 160,000 square feet has had an impact on the vacancy and absorption numbers.
Absorption – Absorption has ranged from a low of -30,000 square feet in third quarter 2009, to a high of 20,000 square feet in first quarter 2007. The low figures on absorption is due to the lack of developable land in the market.
Rental Rates – Rental rates range from a low of about $11.00 per square foot per year to a high of about $30.00. Citrus Crossing commands the highest rental rates for shop space, whereas the lowest rental rates are found in the unanchored centers in the southern portion of the city.
Citrus Crossing – This community center (pictured below) is approximately 170,000 square feet and features anchor tenants Fresh & Easy, Kragen Auto Parts, a 99 Cent Only Store, CVS Pharmacy, Regency 10 Theatres, and Ross. Inline tenants include Kelly’s Coffee, Panda Express, Jamba Juice, Pinkberry, Chipotle, and Payless Shoes. There are plans are to build an Applebee’s on the pad along Citrus Avenue.

Edgemont – Located at the northwest corner of East Gladstone Street and South Azusa Avenue, this 158,699 square foot shopping center lacks a credit anchor, and the asking rent of $1.50 per square foot triple net reflects that, as well as a lower traffic count.
Azusa College Center – Anchored by Stater Bros. and Starbucks, this nearly 71,000 square foot neighborhood center also has a Dollar Bill Store, a Subway, a cleaners, and a Marie Callendar’s on the northwest corner of Barranca and Alosta. Asking rents for this center are about $1.95 per square foot per month, triple net.

Costco – Wholesale retailer Costco is located on the western edge of Azusa on Foothill Boulevard. This big box store is approximately 111,000 square feet, and has its own brand gasoline station on a pad along Foothill Boulevard.

Target – Opened in October 2010, this store is nearly 190,000 square feet and features 39 rows of groceries, and a Starbucks. What is unique about this store is that the sales floor is on the second level above the ground floor parking. Access is easy via an elevator or an escalator. When customers are done shopping, they can put their carts on a separate escalator going down.

Authors:
Austin Gordon, Senior Economics Major, Azusa Pacific University
Ken Rhinehart